Wednesday, March 11, 2009

St. Ides Malt Liquor Ads

In the early '90s, St. Ides, and a number of other malt liquor companies began to explicitly target young black males in their advertising campaigns. While they received a lot of criticism for these ads (and rightly so) there is something fascinating about watching Biggie rap about how "I used to be a hustler/ Now I'm a 22 brew guzzler" or seeing Method Man & Redman tell us that "It's where the truth is." On the other hand, Chuck D, of Public Enemy, has been quite outspoken against malt liquor and even filed a $5 million law suit against St. Ides for using an unauthorized sample of his voice in one of their ads. (Full Story)

Here's the link to the entire collection.